10/13/08

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Elliman teams merge to form (super)group

Bracha Group

The third- and fifth-highest grossing sales teams at Prudential Douglas Elliman last year, the Bracha Group and the Roth-Sporn Group, respectively, merged in early February to create one 15-person team that will operate under the Bracha moniker.

Division of labor was a major impetus for the merger. In a new structure for both groups, leadership of specific niches will be allocated to different brokers. Roth-Sporn partner Lenny Sporn will be in charge of the team's non-agent staff and its international clients; Michael Meier will head the team's listing department; Gilad Azaria will specialize in the group's many Trump listings; Mickey Roth will be in charge of the sales team; and head manager Ilan Bracha will head investment sales and new development listings.

"[With the Roth-Sporn Group] I needed to deal with a lot of administration, and it took a lot of my time and a lot of energy," said Mickey Roth, who had been a leading partner with the Roth-Sporn Group. "The way it works now, it's like a small army."

Roth said that in an effort to add only its best brokers to the collaboration, Roth-Sporn had cut from its average membership of around 15 to seven personnel prior to the merge. The Bracha Group had eight members. The 27-year-old Sporn is the youngest Douglas Elliman agent to reach the company's Top 10 list, while Bracha is the company's youngest managing director at age 33.